brier beltran: SearchCap: The Day In Search, February 27, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

Gmail Search Field Trial Adds Calendar Results To Google Search
Google keeps increasing the amount of information it will show from your Gmail account within your Google searches, if you?re part of the Gmail Search Field Trial. The latest addition? Your calendar results. The idea is that if you do a search, you?ll see matching information from your calendar showing within Google?s search results, when [...]
Privacy Vs Censorship: Google, Spanish Government Face Off In European Courts
In a test case that could have significant implications for Google throughout Europe the company faced off against the Spanish data protection authority in the Court of Justice of the European Union in Luxembourg. One could frame the case as ?privacy vs. censorship.? From the Spanish government?s point of view its data protection authority is [...]
A Guide To Understanding Big Testing Massively Parallel Marketing
Last month?s column on Why Big Testing Will Be Bigger Than Big Data ? encouraging marketing experimentation on a much broader scale than ever before ? was well received. But one question came up several times in the comments: how do you enable many marketers in an organization to run experiments at the same time [...]
SISTRIX Publishes Its Own Google Updates History Page
SISTRIX, a German-based SEO tools company, launched a Google Updates history page where you can track all the major Google updates in one place. SEOmoz published and maintains a very similar list over here as well. Both provide date information, with the name or type of the update that was believed to have happened. SISTRIX [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Local Search Maps

Link Building

Paid Search

Searching

SEM Industry

SEO SEM

4 essential Google Analytics SEO custom reports, Search Engine People
50+ Essential Google Panda Resources, Vertical Measures
Adobe First To Market With Support for Google Enhanced Campaigns, Adobe Digital Marketing Blog
AdWords Bill of Rights, Search Engine Watch
Bing Tomorrow?s SEO Webinar Video, Bing Webmaster Center blog
Enhanced campaigns: Making it easier for customers to reach you with upgraded call extensions and sitelinks, Inside AdWords
Five Steps to SEO-Friendly Site URL Structure, Search Engine Journal
Hotels Strive to Own Organic Search Results, eMarketer
How Does the Casino Bonus Spam Work?, Irishwonder?s Black Hat SEO Blog
How to Masterfully Inherit a Messy PPC Account, PPC Hero
If I use a ccTLD, can I indicate my geographic location is not in that country?, YouTube
Karen Neicy | How to Knock a URL Off the First Page of Google, Search Engine People
Law Firms Using PPC Marketing to ?Cash in? on Carnival Cruise Line Disaster, SEM Geek
Mobile Sitelinks for Google AdWords: Love Them ? Sitelink Examples, Aaron Weiche
On and Off-Site Actions to Improve SEO, blog.compete.com
Pay Per Click Assisted Conversions, verticalleap.co.uk
PPC Spring Cleaning Part I- User Advice on Rotation Settings Best Practices, Bing Ads Blog
Search Rankings are a Terrible Performance Indicator, 435digital.com
Stay on top of new Bing Ads features, PPC Associates Blog
The Problem With A-List SEO Agencies, Local SEO Guide

Video, Music Image Search

Other Items

Related Topics: SearchCap

About The Author: Barry Schwartz is Search Engine Land?s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry?s personal blog is named Cartoon Barry and he can be?followed?on Twitter here. For more background information on Barry, see his full bio over here.
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